. >>> well, the obama administration is expected to shift into public relations mode this week. with healthcare.gov in the hands of digital experts, we're told that the white house is prepared to launch a major campaign to get more people to sign up overall. they got to get going. because the deadline to get coverage for january 1st is december 23rd. the penalties will kick in to all of those still uninsured in about four months. let's bring in our panel. you know, you all can also weigh in on twitter @fn insider and ought harris faulkner. big pr campaign. what likely is coming? >> basically that things are improving steadily and you can sign up easily and you will get insurance that will be affordable and arguably better than what you had before. and that the problems with the system have largely been addressed. and bottom line, harris, we are heading towards the realization of the goals of the aca. whether that will be the reality, remains to be seen. but that's what the campaign will say. >> it's not as though we haven't seen any sort of a push. in fact, dr. seekial emanuel,